Apprehending public relations as a promotional industry

Sponsorship of physical activity programs by the sweetened beverages industry: public health or public relations?

The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility. In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government ...

Chinese Tobacco Industry Promotional Activity on the Microblog Weibo

BACKGROUND Although China ratified the WHO Framework Convention on Tobacco Control [FCTC] in 2005, the partial ban on tobacco advertising does not cover the internet. Weibo is one of the most important social media channels in China, using a format similar to its global counterpart, Twitter. The Weibo homepage is a platform to present products, brands and corporate culture. There is great poten...

Human Relations in Industry

It might well have been an invidious task to review a book by the Editor of a Journal for which the review was meant, but in this instance no difficulties arise, since there is little to criticize and much to praise. This book is based upon one of the series of lectures given by the author in the training courses held at Roffey Park Rehabilitation Centre in 1947 and 1948. Although the original ...

Public Relations.

Students whose native language is not English must meet certain English-language proficiency standards before they are accepted into any program in the English Department. To qualify for admission, students must have passed (within the past year) the test(s) listed below with score(s) at or above those indicated: 1. TOEFL score of 600 with no section score lower than 60 and a minimum TWE (Test ...

Public relations.